Advertising and Digital Marketing Lancaster University

BSc Advertising and Digital Marketing will provide you with real-world hands-on experience in advertising and digital marketing. The focused curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.

Why study Advertising and Digital Marketing at Lancaster University?

Lancaster University was the first university in the UK to establish a Marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.

This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:

• Creative advertising

• Influencer marketing

• Media planning

• Digital and social media marketing

• Brand strategy

You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.

This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.

Theory into practice

As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

A levels

ABB

Access to HE Diploma

30 Level 3 credits at Distinction plus 15 Level 3 credits at Merit

Advanced Skills Baccalaureate Wales

We accept the Advanced Skills Baccalaureate Wales in place of one A level, or equivalent qualification, as long as any subject requirements are met.

BTEC Extended Diploma

DDM

BTEC in combination with A levels

A level at grade B plus BTEC(s) at DD, or A levels at grade BB plus BTEC at D

International Baccalaureate

32 points overall with 16 points from the best 3 HL subjects

Scottish Highers and Advanced Highers

We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject. If you do not meet the grade requirement through Highers alone, we will consider a combination of Highers and Advanced Highers in separate subjects. Please contact the Admissions team for more information.

T levels

Distinction overall

GCSE requirements

English Language grade 5/B

English language requirements

We require an IELTS score of 6.5 overall with at least 5.5 in each component for this programme. English language qualifications for undergraduate study.