About Business Management with Events, BA (Hons) - at Keele University

Turn your passion for organising memorable experiences into a rewarding career in the growing events sector. From strategic management to global events and festivals, you will explore core business management principles alongside specialised modules in events management. You will gain insights into the latest trends in the industry, including sustainable practices and innovative technologies. The contemporary curriculum on our Business Management with Events BA allows you to put your skills into practice through practical experience, ensuring you are fully prepared for a successful career in events management.

Course overview Prepare to be part of the vibrant and rapidly growing events sector with Keele's Business Management with Events degree. Whether it's the thrill of a festival, the excitement of a sporting event, or the elegance of a corporate gala, events have the power to create unforgettable moments and bring people together. Our programme blends the principles of business management with the creative and practical skills needed for a successful career in event planning. Develop an understanding of how to plan, market, and deliver various events, from music festivals to conferences.

Embedded throughout the programme are opportunities to gain essential expertise and hands-on experience through real-world projects and professional development, setting the stage for a successful career in events management or related fields. BA (Hons) Business Management with Events is part of our dynamic suite of Business Management degrees, offering you a comprehensive understanding of key business and management principles. All our Business Management programmes share a common first year, where you'll build a strong foundation in core areas such as Marketing, Finance, and Human Resources, while also exploring the wider global business context - covering topics like international economics, politics, and society. You'll also develop essential skills in data analysis and digital decision-making tools, crucial for today's tech-driven business world.

From the second year, you will specialise, tailoring your studies to suit your interests and career aspirations. We place a strong emphasis on the purpose of business, sustainability, and ethics, ensuring you're prepared to lead with integrity in an ever-evolving business landscape. Practical, career-focused teaching and learning ensures that you can apply the theory you're learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.

You'll benefit from Keele Business School's strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways. Benefit from direct links and placement opportunities within the events industry Gain a competitive edge with our Professional and Academic Development Programme Option to spend a year working in industry, or undertake an entrepreneurship year Opportunities to study abroad Study alongside innovative companies based in Keele Business School For more details, please see the course page on the Keele website.

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Entry requirements for this course

Contact Keele University to find course entry requirements.

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