Marketing and Management
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| BSc (Hons) | On-Campus | Full-time, Sandwich | 3 - 4 years | September | find out | find out |
About Marketing and Management, BSc (Hons) - at University of Portsmouth
Overview
Develop the skills you need to innovate and excel in the dynamic business world on this BSc (Hons) Marketing and Management course.
Combining marketing topics with business management principles, you'll explore the synergistic relationship between marketing and management. Across your studies, you'll gain in-depth knowledge in areas such as consumer behaviour, marketing communications or branding while also studying business topics like accounting, business venturing or human resource management.
You'll also have the chance to choose from several optional modules, meaning you can tailor your course to your own personal interests. You'll graduate with enhanced skills that will prepare you to innovate and excel in a dynamic business world.
Course highlights
- Build a strong foundation across the two disciplines of marketing and management, covering topics like consumer behaviour and value propositions, to organisational planning and resource management
- Tailor your learning to match your interests through optional modules in your second and third years
- Tackle real-world business challenges by responding to briefs from actual clients as part of your coursework
- Get hands-on with professional tools and software used across the marketing industry
- Boost your CV with optional certifications in key areas like Google Analytics and SEO
- Connect with guest speakers and industry professionals to see how marketing strategies are applied in a range of sectors
- Be taught by experienced marketers who bring insights from both academic research and commercial practice
- Take part in an optional year-long placement to gain valuable industry experience and apply your learnings in the real world
Careers and opportunities
You'll graduate from this course equipped with a strong foundation in marketing and business principles. Communication skills, interpersonal skills, adaptability and problem solving are some of the skills which you'll further develop on this course.
You'll also have an understanding of business and how the marketing function fits into business, which is a skill you'll be able to apply to across a vast range of sectors once you've completed your time with us.
Graduates of this course will enjoy diverse career opportunities, including roles in corporate firms, startups, non-profits and government agencies.
Work placement year
You can boost your employability by taking an optional paid placement after the second or third year of your degree.
Students on our Marketing courses have had placements in organisations such as:
- Warner Bros
- Nissan
- Renault
- Rolls Royce
- Nintendo
- Panasonic
- Bosch
- Golf Breaks
- Gamemode One Inc
Many of our students are offered graduate jobs by their placement employers.
The average salary for a 12-month paid placement is £19,800 for students in the Faculty of Business and Law. It could be more or less than this amount depending on your placement. You'll only pay a very small percentage of your tuition fee for this year.
Entry requirements for this course
Contact University of Portsmouth to find course entry requirements.
View all courses at University of Portsmouth