Online MSc Marketing and Data Intelligence Rotterdam School of Management
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MSc | Online | Part-time, Online | 24 months | September, February | €19000 in total | €19000 in total |
The tuition fee for the two-year part-time programme is €19,000.
To secure your place in the programme, a €3,000 non-refundable admissions fee is required upon signing the registration agreement. The remaining tuition can be paid in four instalments of €4,000 each.
Additional funding options
Scholarships: we have several different scholarship options for applicants to our online master programmes. They can range from €500-€2000 off your tuition fees. Click here for more information.
Employer sponsorship: With many students getting support from their employer, either in terms of financing or time, approaching your organisation is probably the first place to start when thinking about funding a master as a working professional.
We have created a Business Cases you can use to assist with requesting support from your company or organisation. Click here to review and download the Business Case for MSc Marketing and Data Intelligence.
For further information, please contact us at [email protected].
Course overview
This programme is for marketers who would like to advance their career with a master in Marketing and Data Intelligence.
Students can learn with expert faculty from the renown Erasmus School of Economics how to use data to make business decisions and deepen their knowledge of data analysis and apply research-driven insights to complex marketing challenges.
About the programme
The Online MSc in Marketing and Data Intelligence is a two-year parttime degree for marketers who want to develop more of a research mindset when using data science to drive business decisions.
It integrates marketing expertise with data expertise, and presents the latest knowledge in data science, econometrics and AI, as well as up-to-date perspectives in business and strategy It builds your ability to get high quality and actionable insights from data-driven analyses in a broad range of complex marketing situations.
Get to know the Oline MSc in Marketing and Data Intelligence with faculty members Pieter, Anastasija and Bas in this YouTube video: https://youtu.be/y3Mxcbidgvk?si=f9AwL3FpBRsRvyUL
Key Facts & Figures
- Type: Master
- Degree: Master of Science (MSc)
- Mode of study: Online | Part –time
- Instruction language: English
- Duration: 24 months
- Location: Online
- Start dates: February, September
- Study points: 60 ECTS(EC)
Why choose this online programme?
In today’s digital world, every click creates data. Marketers who know how to use that data make better decisions and stay ahead. With the Online Master Marketing and Data Intelligence from Erasmus School of Economics you'll be able to do just that: turn data into smart marketing to solve business challenges.
The programme combines data science, econometrics, and AI to give you a holistic and practical understanding of modern marketing. You’ll learn to bridge marketing and technology, explain complex insights clearly, and anticipate trends, preparing you for high-impact roles like data translator, marketing data scientist, marketer or digital marketer.
You’ll gain the same skills used by companies like Amazon, Netflix, and Unilever to personalise customer experiences, predict behaviour, and drive growth. With courses in AI, consumer analytics, and digital strategy, you’ll be ready to lead where marketing meets data.
Accelerate your career by acquiring the marketing and data expertise needed to lead with confidence. Your next step starts here.
Watch the video below to learn more about the Master in Marketing and Data Intelligence and meet the faculty at Erasmus School of Economics.
The Online Learning Experience
Study flexibly online but with the same qualification and quality of learning as an on-campus student.
Engaging online learning space: All our online learning materials are accessed through the virtual learning environment (VLE), Canvas, the world's number one teaching and learning software. Canvas is accessible via desktop, laptop and mobile devices.
Live sessions: Participate in real time and easily connect with peers and faculty. The live sessions include lectures, panel discussions, Q&A's and masterclasses.
Virtual one-to-one sessions: Receive group and personal sessions with professors and study advisors; for example, feedback, reflection time to understand important aspects of the course, and exercises to prepare for the course assessment.
Entry requirements
Requirements:
- We welcome professionals who bring curiosity, ambition and a passion for using data to make better marketing decisions.
- Ideally, you have at least three years of relevant work experience, preferably in a role where you’ve used data-driven insights to support marketing or business decisions.
- You also hold a bachelor’s degree (or higher), or an equivalent qualification comparable to an academic bachelor’s degree from a Dutch research university (WO).
- As the programme is fully taught in English, an English language proficiency certificate is required (unless you qualify for an exemption).
- If you’re motivated to grow and ready to take the next step in your career, we encourage you to apply.
Application documents:
1. Motivation letter:
Your motivation letter should include a paragraph about:
- your individual motivations for studying the course.
- your suitability to study at the master level.
- how you feel you can add value to your cohort and contribute as a student.
2. Your CV.
3. Education degree (i.e. university) and any relevant transcripts, in both the local language and an English translation.
4. English language proficiency certificate to be submitted either during the application process or at a later stage. For more details on the accepted tests, minimum subscore and minimum total score, please click here.
5. A non-refundable application fee of € 20
The application is completed in the RSM online application portal Embark.
Not sure if you meet every requirement? We encourage you to apply anyway. We’re happy to review your profile and advise you on your eligibility. You are also welcome to send your portfolio to our admissions officers for preliminary screening.
Why study at Rotterdam School of Management
- Among 1% of business schools worldwide with Triple Crown accreditation. Learn more
- Top 50 Business schools globally - Financial Times. Learn more
- 35 research centres and initiatives. Learn more
- Nearly 50,000 active alumni worldwide. Learn more