Fashion Marketing & Brand Management IIFM | Italian Institute of Fashion Management
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| Master Degree | On-Campus | Full-time, Mixed-mode | 1 years | January | €21000 in total | €21000 in total |
The total value of the Master is € 21,000, payable in 4 installments. As part of the enrollment package, you will receive an iPad, with digital study materials for your learning process. This device is provided at no additional cost and will remain yours upon completion of the program.
The Master’s fee covers not only the study materials but also access to the Institute’s facilities and resources.
The payment schedule is as follows:
1st installment> € 5,250 upon acceptance of the admission;
2nd installment> € 5,250 by January 9th, 2026;
3rd installment> € 5,250 by March 6th, 2026;
4th installment> € 5,250 by May 2nd, 2026.
In detail, this fee includes:
• Access to the Full Program Curriculum: All courses, lectures, and academic activities designed to provide you with in-depth knowledge and skills in fashion management.
• Study Materials: A range of digital and physical study resources, including access to IIFM digital papers.
• Technology and Equipment: As part of your learning experience, you will be provided with an iPad, with digital materials necessary for your studies. This device is provided at no additional cost and will remain yours upon completion of the program, ensuring that you continue to benefit from this tool in your professional future.
• Digital E-Learning Platform: Full access to our digital e-learning platform, enabling you to engage with course content, collaborate with peers, track your academic progress from anywhere in the world, manage your status and both academic and administrative deadlines, download transcripts and certificates.
• IIFM Welcome Kit: Upon your arrival, you will receive a comprehensive Welcome Kit, including study amenity kit, essential information, program details, and useful resources to help you avigate your studies and campus life.
• Campus Facilities: Full access to IIFM's state-of-the-art facilities, including classrooms, digital ibrary, and dedicated study spaces designed to enhance your academic journey.
• Professional Development Resources and Placement activities: Participation to all the career management activities, as well as individual mentorship program.
• Alumni Association Membership: Upon graduation, you will be enrolled in the IIFM Alumni Association, gaining access to a global network of professionals and exclusive career resources.
• Italian Language Course: The Italian language course is included complimentary for all international students who are not native Italian speakers. This course provides the opportunity to obtain a PLIDA A2 or B1 certification, upon successful completion of the exam.
SCHOLARSHIPS
Valued at €10,000, the scholarships cover half of the €21,000 tuition fee and give selected students the opportunity to enroll in specialized courses taught by industry professionals.
Course overview
Behind every successful brand lies not only a strong identity, but a powerful marketing and branding strategy capable of transforming vision into growth. While creativity gives life to products, it is marketing that activates, amplifies, and connects brands with their audiences across multiple channels and touchpoints.
The Master in Fashion Marketing & Brand Management provides you with the skills to become a key driver of brand growth in the global fashion and luxury industry. With a strong focus on marketing strategy, consumer insight, brand activation, omnichannel management, storytelling & content, this program empowers you to design and execute impactful marketing strategies, enhancing branding in all its facets, from desirability to performance.
You will learn how to decode and anticipate consumer behavior, transforming insights into powerful go-to-market strategies that generate real impact. Through a dynamic approach that integrates creativity, data, and execution, you will design compelling brand experiences across physical and digital touchpoints.
From content to connection, from connection to conversion.
The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Entry requirements
To apply for admission to the Masters at IIFM - Italian Institute of Fashion Management, you must meet the following requirements:
1. A degree, equivalent to or higher than a Bachelor's degree (Bachelor of Arts, Master of Arts, Master of Science, or Master's Degree). Previous studies in fashion-related fields are not required. Equivalent three-year degrees will also be considered, based on specific title evaluation.
2. Advanced knowledge of English.
SELECTION CRITERIA
The selection process is based on an analysis of several factors, including the candidate's skills, competencies, and formal requirements. Additional considerations include the candidate's motivations for applying, their involvement in the educational program, and their future professional aspirations.
How to submit your application and which documents to prepare:
Fill the application form, available exclusively online.
PREPARE THESE DOCUMENTS
1. Updated CV
2. Motivation Letter, explaining why you want to pursue this particular master’s program, how it aligns with your career goals, and what makes you an ideal candidate.
3. Copy of Identification Document (ex: passport).
4. Copy of Degree certificate. If you have not yet graduated but will complete your degree before the first spring session of the IIFM Master’ starting date year, you can provide a self-certification of your degree confirming the expected graduation date.
5. Copy of Official Academic Transcript, issued by your university (including grades and credits) in the original language (for international applicants only).
Why study at IIFM | Italian Institute of Fashion Management
- We contribute to your happiness
- We contribute to connect with the most important Fashion Companies
- Internship Included
- Scholarship opportunities
- International Environment
- Masters and Courses in English Language
- Opportunity to learn the Italian Language