Marketing and Business Analytics University of Exeter

• Our MSc Marketing and Business Analytics course dives deeper into the analytical side of marketing while still providing you with a strong foundation of core marketing skills.
• Set yourself apart from other graduates with essential skills at the intersection of marketing, programming, and analytics, coveted by employers for making data-driven marketing decisions.
• Explore key areas such as marketing strategy and operations, statistics, programming, database technology, and marketing analytics.
• Learn through real-world applications, leveraging industry partnerships and digital analytics tools to tackle contemporary marketing challenges head-on, preparing you for diverse career paths in marketing analytics and beyond.

Entry requirements

A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Entry requirements for international students

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2.