Digital Marketing and Analytics with Placement
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MSc | On-Campus | Full-time | 2 | September | find out | find out |
About Digital Marketing and Analytics with Placement, MSc - at University of Kent
From social media, website management and digital design, digital marketers are now integral part of business. You require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. You'll apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.
Taking a Placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.
Reasons to study our MSc Digital Marketing and Analytics degree at Kent
- When you study at Kent Business School, accredited by AMBA, EQUIS, and AACSB, you receive a world-class education recognised globally. As one of the top 1% of business schools, our graduates are highly sought after by employers who value our rigorous standards. You'll be well-equipped to excel in your career and make a positive impact on business and society.
- You'll be part of a supportive community at our Canterbury campus, one hour from London
- You'll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
- You can increase your career prospects through an optional short-term Professional Placement/Internship module as part of your degree, develop consultancy skills through our optional 'The Marketing Challenge' module or progress onto a 12-month optional Placement. You can even transform your idea into a business through the Business start-up Journey with Aspire.
- You'll gain access to employability support from enrolment up to three years after graduation at the historic Canterbury Cathedral
What you'll learn
You'll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.
Entry requirements
Contact University of Kent to find course entry requirements.
Why study at University of Kent
- In the QS World University Rankings 2026, Kent has been ranked 387th in the world and 50th within the UK
- Kent has been ranked a TOp 50 UK University in the Complete University Guide 2026
- 97% of research at Kent was found to be of international quality in the most recent Research Excellence Framework (an independant national survey of UK universities
- Over 250 clubs and societies including a range of sporting, performance, cultural and faith groups. Share your interests and make lifelong friends around the world.
- Canterbury and Medway is 60 mins from London by high-speed train.
- Multimillion-pound scholarship fund,stunning locations, first-class facilities, and a diverse, inclusive and supportive community
- Dedicated postgraduate graduate and research college that provides extensive support in every part of your study experience – wellbeing, resources, workshops and career preparation.