Master in Digital Marketing and Data Analytics
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| Master | On-Campus | Full-time | 1 - 2 years | September | find out | €38500 in total |
Tuition fees
1-year course (entry in Year 2) : €28,750
2-year course (entry in Year 1) : €38,500
The financing of tuition fees over two years breaks down as follows
- 1st year: €13,750
- 2nd year: €24,750
The tuition fees indicated above are valid for the 2026-2027 academic year.
About Master in Digital Marketing and Data Analytics, Master - at emlyon business school
Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.
Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads.
Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.
Our graduates emerge as visionary leaders ready to spearhead digital projects, assess campaign effectiveness, and steer strategic decisions in global corporations, innovative digital agencies, and pioneering start-ups. If you're ready to challenge yourself and make your mark in the world of digital marketing, this program is your gateway to success. Unleash your potential and join a network of top-tier professionals!
Entry requirements
Contact emlyon business school to find course entry requirements.
Why study at emlyon business school
emlyon stands out for its reputation, entrepreneurial spirit, innovative teaching, and international network, offering excellent career prospects in France and abroad.
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International reputation: Ranked among the top business schools, emlyon enjoys global recognition, with strong rankings in Europe and worldwide.
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Academic excellence: emlyon's faculty includes world-class research professors whose work informs the global scientific conversation and economic and social debate. These professor-researchers share their knowledge with students across all our programmes through innovative teaching formats.
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Global approach: With 4 campuses around the world, the school offers exchange opportunities and access to a global network of alumni and companies.
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Entrepreneurial spirit: Focus on entrepreneurship, offering resources like emlyon venture labs, mentoring, and workshops to help students start and grow businesses.
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Innovative teaching methods: Practical learning through simulations, real-world case studies, and industry projects, allowing students to directly apply their knowledge.
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Specialized programs: Wide range of Masters, MSc degrees, MBAs, and Executive Education programs, with opportunities to tailor studies to specific career interests.
- Career and employability: Personalized support with coaching, workshops, and job fairs to help students succeed in a competitive global job market.
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Industry connections: Strong ties with global companies, providing internship, recruitment, and consulting opportunities.
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Location in Lyon: Situated in a vibrant city and economic hub in France, offering numerous professional opportunities across various sectors.