About Management and Marketing, MSc - at University College Cork (UCC)

Overview

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course.It is also suitable for those with professional or academic qualifications like medicine or accounting.This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development ofa knowledge-based economy.

The MSc (Management and Marketing) is delivered using a combination of:

• lectures and tutorials
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

Course Details

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

Part 1:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Core Subjects:

• Foundations of Management
• Leadership and Strategy
• Introduction to Marketing
• Ethical Management and Marketing
• Market Research
• People and Organisations
• Consumer Behaviour
• Enterprise and Innovation
• Marketing Communications and Social Media
• Management, Leadership and Strategy

Elective subjects:

• New Product Development
• International Marketing
• Current Issues in Marketing
• Contemporary Issues in HRM
• Entrepreneurship and High Potential Start-ups
• Relationship Marketing

Please note: Your choice of elective subjects is subject to availability and to approval by the course directors.

Students are also required to attend a series of one-day workshops. The content of these workshops is drawn from a wide variety of topics and may include:

Marketing using social media

Presentation skills

Project management

Business law

Media and public relations

Team-building

Personal communications skills

CV preparation and interview skills

Accounting and Finance

Part 2:

From April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part 1.

Further details on the content and modules are available on the Postgraduate College Calendar

Fact File

Course Code: CKL22 Full-time

Course Title: Management and Marketing

College: Business and Law

Duration: 1 year Full-time

Teaching Mode: Full-time

Qualifications: MSc

NFQ Level: Level 9

Costs: 2017/2018 Irish/EU Fee is EUR 10,500 [there is a non-refundable deposit on acceptance of offer of EUR 500]

2016 Entry Requirements: The minimum requirement for applicants is a 2.2 Honours in a primary degree. See also Detailed Entry Requirements

Closing Date: Students are advised to apply immediately.

Next Intake: 28th August, 2017

Course Practicalities

The MSc in Management and Marketing is a full-time 12 month programme. In Part 1, you will need to be available to attend classes and seminars from Monday to Friday (inclusive).

During Part 2 of the course, you will be either in a full-time work placement or engaged in full-time active research under the supervision of an academic mentor.

You will have formal lecture, tutorial and workshop hours. Outside of this, you will have several project groups for different modules. You will be expected to arrange group meetings, etc., outside formal hours. You will also be expected to read required texts as well as engage in independent study/research for modules where required.

Assessment

You will be assessed by continuous assessment, end-of-year exam and either a work placement report and assessment or a research thesis.

Application Procedure

Application for this programme is on-line atwww.pac.ie/ucc.For full details of the application procedure click How to Apply.

The list of closing dates are outlined in this link http://www.ucc.ie/en/study/postgrad/how/applicationclosingdates/

As there is usually very high demand for places on this programme, this course may be full before the final closing date, and eligible applicants at this point may be put on a waiting list. You can check with the Department of Management and Marketing before applying to see if there are still places available?

Please note that you will be asked to fill in a supplementary form as part of the application process for this programme. A copy of this form is available here CKL22 2015 MSc Management & Marketing (135kB)

All required documentation must be either uploaded to your online application, or sent in hard copy to The Postgraduate Applications Centre, 1, Courthouse Square, Galway, immediately after an application is made.

Successful applicants will be required to paya non-refundable deposit of EUR 500 on acceptance of their place.

Further Contact Information

Mr. Ger Horgan (Programme Administrator)
Department of Management and Marketing
Email: g.horgan@ucc.ie
Tel. + 353 21 490 3375
Web Link: http://www.ucc.ie/en/mgt/postgrad/mbsmgtmkting/

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Entry requirements for this course

Contact University College Cork (UCC) to find course entry requirements.

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