About Digital Media, BA (Hons) - at Keele University

Digital Media is a vibrant and crucial field that fuels social change and ignites creative expression in today's world. Our Digital Media BA covers a diverse range of topics - from Data and Design to Social Media Cultures, and from Content Creation to Audience and User Research - offering you a comprehensive blend of critical, creative, and professional approaches. You will gain the critical tools, innovative insights, and cutting-edge techniques necessary to both understand and shape the ever-evolving digital media landscape throughout your career. Course overview Delve into the theory behind digital media, exploring the critical frameworks and methods that reveal its profound impact on society, while also honing the creative and professional skills necessary to produce compelling digital content across various formats.

This dual approach empowers you to become a thoughtful and responsible digital citizen, capable of making a positive impact on individuals and communities through your work. Our Digital Media degree is structured around three core elements: the study of critical theories related to digital media industries, technologies, and cultures; the analysis and research of digital platforms and content; and the hands-on creative practice of digital media content creation. You will explore how these areas interconnect, gaining insights into how knowledge in one influences the others, fostering a holistic understanding of the digital media ecosystem. As a Digital Media student, you will acquire the expertise to navigate the digital media industry with professionalism, ethical integrity, and responsibility.

The programme also offers flexibility, allowing you to tailor your degree through a selection of optional core modules. These modules enable you to broaden your understanding of various career pathways or to actively engage with the world beyond Keele—whether through a work placement, client-based projects, or collaborative efforts to deliver successful festivals or events. This thoughtfully designed curriculum strikes a perfect balance between theoretical and practical learning, offering opportunities to gain invaluable industry experience through placements. Digital Media at Keele will not only prepare you for a successful career in the media industry, but also equip you with the skills and knowledge to excel in related fields.

Related courses: Business Management and Media Film Studies and Media Marketing and Media Media and Communications Digital Media and Music Production Digital Media and Sociology Our core modules use authentic assessment methods in the form of coursework, helping to develop your application of theory into practice Film Studies and Media at Keele: Top 10 in England for student positivity* NSS 2023 (Broad-based universities) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS Access to the Media Suite – gain practical skills using film, sound and image production facilities Critically analyse the evolution of digital media in society Enhance your career prospects with transferable skills in content creation, communication and the creative arts For more details, please see the course page on the Keele website.

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