About Brand Design for Hospitality, Master Degree - at IED – Istituto Europeo di Design

Learn how to design memorable hospitality experiences with our Master's Course in Brand Design for Hospitality at IED Barcelona and IED Firenze

The Master's Course in Brand Design for Hospitality based at IED Firenze and IED Barcelona has a focus on how branding and brand strategies can be applied to the HRC industry. As opposed to products and services, restaurants and hospitality providers as a whole are like 'living entities'. To some extent, hospitality facilities can be regarded as a theatre scene where human interaction and magic blend together to tell a story.

When creating your brand strategy for a hospitality venue, you need to know how to set it apart from the competition. Your aim is to build up a clear and identifiable style which will work as the key factor driving customer choice. Indeed, your target customers will choose you among other restaurants, hotels, or wineries just because they want to 'hear that story'.

Anyone working in brand development and brand management for the hospitality industry would need to get first-hand experience of the restaurant environment. Your focus should be on how everything is arranged, on how people experience day-to-day activities interacting with the space around them. We will work with you along a path where you will learn how to properly coach your customers. You will take them through the process of designing their own location with a sense of character and experience. Hospitality brand designers must have a Munari-style and maieutic approach as they work on a variety of co-design projects with all the players involved in the process.

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Entry requirements for this course

Contact IED – Istituto Europeo di Design to find course entry requirements.

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View all courses at IED – Istituto Europeo di Design

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