International Business and Marketing De Montfort University

International Business and Marketing programme at DMU offers in-depth knowledge of major functions and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability. 

Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, and practices of buyer behaviour and branding as well as their application in the international business context.

Key features

• You will be taught by expert academics with first-hand experience in researching or working in marketing and business areas.
• During the programme, you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.
• Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Entry requirements for this course

Contact De Montfort University to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.