Brand Strategy Brand University of Applied Sciences

Award	Attendance	Study	Duration	Start	Domestic fees	International fees
MA, Master	On-Campus	Full-time	3 semester	April, October	€14500.00 total per	€21670.00 total per

Course fee notes

Tuition Fees for Students from Germany and the EU
Students from Germany and other EU countries pay a tuition fee of €745 per month. Additionally, there is a one-time enrollment fee of €890 and a one-time examination fee of €200, bringing the total cost of the programme to €14,500.

Tuition Fees for Students from Non-EU Countries
For students from countries outside the EU, the tuition fee is €1,140 per month. A one-time combined enrollment and examination fee of €1,150 also applies. This results in a total programme cost of €21,670.
Exceptions may apply if you hold a long-term residence permit for the EU.

Course overview

The Master’s programme in Brand Strategy at Brand University is designed for students who are passionate about building, managing, and transforming brands in a global, fast-changing environment.

This course combines strategic thinking with creative approaches to equip students with the tools and insights needed to shape powerful brand experiences. Through a mix of theory, real-world projects, and collaboration with industry experts, students gain a deep understanding of brand management, consumer behavior, digital branding, and innovation strategies.

From the first semester, you will work on practical projects with international companies and agencies, building a strong portfolio and professional network. The programme also focuses on developing critical leadership and communication skills essential for modern brand strategists.

Graduates of this programme are prepared to take on roles in brand management, marketing strategy, innovation consultancy, and strategic planning – in agencies, start-ups, and global corporations.