Brand Strategy Brand University of Applied Sciences

The Master’s programme in Brand Strategy at Brand University is designed for students who are passionate about building, managing, and transforming brands in a global, fast-changing environment.

This course combines strategic thinking with creative approaches to equip students with the tools and insights needed to shape powerful brand experiences. Through a mix of theory, real-world projects, and collaboration with industry experts, students gain a deep understanding of brand management, consumer behavior, digital branding, and innovation strategies.

From the first semester, you will work on practical projects with international companies and agencies, building a strong portfolio and professional network. The programme also focuses on developing critical leadership and communication skills essential for modern brand strategists.

Graduates of this programme are prepared to take on roles in brand management, marketing strategy, innovation consultancy, and strategic planning – in agencies, start-ups, and global corporations.

Entry requirements

To apply for the Master’s programme in Brand Strategy, the following requirements must be met:

• A first academic degree (Bachelor’s or equivalent) with at least 210 ECTS credits, or 180 ECTS credits combined with relevant professional work experience

• English language proficiency at a minimum B2 level (e.g., IELTS 5.5 / TOEFL iBT 72 or equivalent)

Applicants are also required to submit the following documents:

• A completed application form including a passport-sized photo

• Higher Secondary School Certificate

• Bachelor’s Degree certificate or equivalent

• Transcript of Records and Grading System of the awarding university (e.g., Diploma Supplement)

• Copy of valid ID card or passport

• A current CV in tabular form, listed in chronological order

• A Motivation Letter explaining your interest in the programme and your goals

• If applicable: Proof of work experience and/or letters of reference

Once your application documents have been reviewed, our student advisory service and the Head of Programme will invite you to a personal interview. This is a great opportunity for us to get to know you, understand your individual background, explore your professional mindset, and learn more about your goals in connection with your studies.