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About MSc in Brand Strategy & Product Management, MSc - at Audencia Business School

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

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Entry requirements

Contact Audencia Business School to find course entry requirements.

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Why study at Audencia Business School

Audencia Business School is known for offering a high-quality education in business, with a global perspective. Here are some of the top reasons to study there:

• Triple Accreditation: Global recognition with AACSB, EQUIS, and AMBA accreditations.
• International Exposure: Strong global network and exchange opportunities.
• Industry Connections: Excellent ties with top companies for internships and job placement.
• Sustainability Focus: Emphasis on responsible business practices.
• Modern Campus: State-of-the-art facilities in Nantes, Paris and La-Roche-sur-Yon, France.
• Experienced Faculty: Experts blending theory with real-world insights.
• Career Support: Strong alumni network and career services.