Marketing Management (Digital) Bournemouth University (BU)
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MSc | On-Campus | Full-time | 1 - 2 years | September, January | £12075.00 total per | £19950.00 total per |
£12,075 (UK, ROI & CI) £19,950 (International) for 2025/2026 academic year.
Placement year: £1,900
Scholarships rewarding academic achievement available from £2,000. Find out more.
For more fees and funding information please visit www.bournemouth.ac.uk/pg-funding
Course overview
Why study MSc Marketing Management (Digital)?
- Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
- Confidently evaluate the effectiveness of various digital marketing tools
- While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
- Develop your personal leadership and management skills to become a competent and successful manager
- Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.
Course accreditations
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide.
Institute of Data & Marketing (IDM)
This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.
Entry requirements
A Bachelors Honours degree with 2:2 or equivalent in any subject.
All subjects considered
If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent.
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