About Marketing and Italian, BA (Hons) - at Bangor University

You can study Italian as a joint honours degree with Marketing (50% Italian, 50% Marketing).

The Italian part of the course will provide you with advanced skills in the Italian language and a broad range of specialised and detailed insights into the culture, society and history that go with it. The degree has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work.

The Marketing, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

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Entry requirements for this course

Contact Bangor University to find course entry requirements.

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