Digital Marketing and Analytics Aston University

Award	Attendance	Study	Duration	Start	Domestic fees	International fees
MSc	On-Campus	Full-time	1 years	September	find out	find out

Course fee notes

For full entry requirement, visit our course page.

Course overview

Delivered by the triple-accredited Aston Business School, our MSc Digital Marketing and Analytics programme blends academic rigor with practical application to equip you for success in the dynamic field of digital marketing. This comprehensive approach ensures you acquire the essential skills and knowledge demanded by today's digital marketplace.

The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, you will explore the latest trends and strategies, preparing you to meet the growing demand for digital marketing expertise both in the UK and globally.

Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making you a valuable asset to employers worldwide. You will have access to member benefits including regular webinars, a large library of resources, and access to the extensive global DMI network.

Improving our students’ learning experience and wellbeing is at the centre of everything we do, and that is why we are implementing an innovative learning approach known as block teaching. This will enhance our students’ educational journey and emotional wellbeing.

The benefits of block teaching are numerous: it supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.