About Digital Marketing and Business Management, BA (Hons) - at Abertay University

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose this degree designed to develop your digital marketing knowledge and business skills. It's a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you'll learn about business decision making, functions and challenges, making you a highly effective manager.

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You'll work on projects for organisations such as:

• Royal Bank of Scotland (RBS)
• British Telecom (BT)
• Heineken
• Michelin

Why study this course here:

• Sunday Times UK University of the Year 2020 for Teaching Quality.
• Guardian University Guide 2020 Top 10 in the UK for Student Satisfaction with Teaching, Course and Feedback.
• National Student Survey 2020 Top 10 UK Universities for Student Satisfaction.

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today's ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

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Entry requirements for this course

Contact Abertay University to find course entry requirements.

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