Consumer Studies Wageningen University and Research

Why do consumers behave the way they do? What are their needs, desires and practices? How does this relate to society, where health and sustainability are seen as increasingly important? Consumer Studies offers a unique approach to study consumers in an ever changing society. This two-year program provides you the knowledge and skills to analyze consumers making choices, acquiring products and services, using these products and services and disposing of them. You will understand how consumers take rational and emotional decisions, in the short and the long-run. To understand consumers in all their complexity you learn to combine insights from sociology, economics, psychology, product design, communication, lifestyle and consumer behaviour in an interdisciplinary perspective. This consumer centered approach is unique and incomparable to other programmes. Graduates in Consumer Studies often find employment in businesses, NGO or governmental advisory roles or research and education.

Entry requirements

If you have a BSc in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences or Food Sciences and you have included Consumer Science courses in your programme, you might be eligible for this master. Check Admission and Application for more information.