Strategic Marketing and Branding University of Sheffield

Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting.

This course is designed to take graduates from any discipline into careers in marketing management.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting.

You can also apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

We are currently seeking re-accreditation by the Chartered Institute for Marketing (CIM) for 2025-26 entry to this course.

Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.

Entry requirements for this course

Contact University of Sheffield to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.