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Cranfield School of Management
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Strategic Marketing Cranfield School of Management

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Award Attendance Study Duration Start Domestic fees International fees
MSc On-Campus Full-time 1 years September £15500 in total £29650 in total

Course overview

Our Strategic Marketing MSc is a top-ranked marketing MSc and will equip you with the expertise and advanced knowledge to become a successful marketing leader of the future.

The course covers the full marketing spectrum from marketing strategy, communications and branding to market research, omnichannel marketing and big data marketing analytics.


Entry requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

  • First or a second class UK honours degree in a relevant discipline, or an international qualification of a standard equivalent to a First or second class UK honours degree

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with five years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Exposure to quantitative subjects

Exposure to quantitative subjects (mathematics, statistics, engineering, economics etc.) from previous studies or work experience is essential for this course.

English language

If you are an international student you will need to provide evidence that you have achieved a satisfactory test result in an English qualification. Our minimum requirements are as follows:

  • IELTS - 6.5 overall and 6.0 in all components
  • TOEFL - 92 total and minimum component scores of 18 Reading, 19 Listening, 19 Speaking and 23 Writing
  • Pearson PTE Academic - 65
  • Cambridge English Scale - 180
  • Cambridge English: Advanced - C
  • Cambridge English: Proficiency - C
  • Trinity College London Integrated Skills in English III - pass

In addition to these minimum scores you are also expected to achieve a balanced score across all elements of the test you have undertaken. We reserve the right to reject any test score if any one element of the test score is too low.

We can only accept tests taken within two years of your registration date (with the exception of Cambridge English tests which have no expiry date).

Applicants who do not already meet the English language entry requirement for their chosen Cranfield course can apply to attend one of our Pre-sessional English for Academic Purposes (EAP) courses.


Why study at Cranfield School of Management

Cranfield School of Management is one of the oldest business schools in Europe and is focused on helping people and organisations create real-world impact.

Our results are recognised in our awards and rankings, our partnerships and the success of our alumni. The experience gained at Cranfield School of Management is transformational for both individuals and organisations alike.


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