International Public and Political Communication University of Sheffield

Become an expert in media relations, political marketing and persuasive communication. You'll take part in debates on mis and disinformation, learn how organisations shape their messages to persuade, inform or mislead, and put your knowledge to the test by designing a campaign of your own.

We are continually surrounded by differing viewpoints and messages. This content is shaped in different ways, advocating viewpoints and constructing campaigns to influence public opinion, audiences and policymakers.

Our course teaches you to be an expert in both the analysis and development of messages from groups such as political parties, public and governmental institutions, pressure groups, charities and NGOs.

You'll learn about media relations, political marketing and the scope and significance of political communication. You'll also develop skills in persuasive communication, including communicating with the media, media training, and using different media outlets to promote ideas through advocacy and lobbying.

Our teaching provides a thorough, critical understanding of key debates around the intersection of the media and international public and political communication.

Within 15 months of graduation, our students launch straight into roles such as:

• Marketing officer
• Communications professional
• PR officer
• Policy maker

Many of them find work in local government, education and the third sector. Workplace destinations include:

• Leeds City Council
• Natwest Group
• The Liberal Democrats party
• Fosun Foundation
• Hebei University

Find out more about our graduates and where they go on to work.

Entry requirements for this course

Contact University of Sheffield to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.