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Marketing (Digital Marketing) University of Reading

Award Attendance Study Duration Start Domestic fees International fees
MSc On-Campus find out find out find out find out find out
Course fee notes

Please note that a non-refundable deposit is payable when confirming your acceptance of an offer of a place. This is part of your tuition fee and will be deducted from the total amount upon enrolment.

UK/European Union Postgraduate Loans:

Loans of up to £10,000 are available to eligible students studying for postgraduate Master's courses from the 2018-2019 Academic year. In general, students need to be domiciled in England. EU students, and individuals falling within certain specified categories, may also be eligible.

Course overview

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.


Entry requirements

Not quite at the required level of English language proficiency for your chosen programme?

Applicants to Henley Business School, whose first language is not English, will be required to attain the International English Language Test Scores (IELTS), or equivalent acceptable qualification accepted by the University, as defined below, to enter a programme.

However, for students who successfully complete one of the Pre-sessional English Language courses run by our International Study and Language Institute, a half-band credit will be applied to their English language condition. (For example - programmes requiring IELTS 7.0 will accept students with a result of 6.5 in the end of Pre-sessional English course assessment providing the student has completed the relevant English course with us).

Henley Business School requires a minimum IELTS score of 7.0 (with no element below 6.0) to enter all programmes except Information Management. Information Management programmes require an IELTS score of 6.5 (with no element below 5.5).

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