Digital Marketing with Foundation Year
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| BA (Hons) | On-Campus | Full-time, Sandwich | 4 - 5 years | September | find out | find out |
About Digital Marketing with Foundation Year, BA (Hons) - at University of Portsmouth
Overview
Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.
You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.
Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.
You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.
If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.
You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.
Course highlights
- Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree
- Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
- Work with real clients on live briefs as part of your assessments and in our marketing consultancy module
- Apply your learning and increase your employability with a paid placement year
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
Accreditation
The Digital Marketing Institute (DMI) is the Global certification body for the digital marketing industry. Upon successful completion of the BA Digital Marketing Course you will exit with a Certified Digital Marketing Associate Certificate. The University of Portsmouth is the first University in the South East to offer the DMI Accreditation. DMI is only applicable for applicants on the 2024 intake, this will not be applicable to applicants starting after this.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.
Careers and opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.
You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.
Previous graduates of this course have got jobs such as:
- digital engagement manager
- campaign assistant
- marketing assistant
- paid social senior account executive
- commercial marketing executive
- digital marketer
- content creator
- social media executive
- SEO analyst
Graduates of this course have gone on to work for companies such as:
- Awin Global Marketing
- Merlin Entertainment
- IBM
- Cineworld
- Virgin Active
- Zoopla
- ACF Technologies
Work placement year
After your second or third year, you can do an optional paid work placement year to get valuable work experience in the digital marketing industry.
We've got loads of links with the industry. Previous students have taken a placement year with companies such as:
- Take Two Interactive (games publisher)
- Pfizer
- Amazon
- The Walt Disney Company
- Universal Production Music
- Nintendo
- Honda
- Phillips 66
- Bosch
Many of our students are offered graduate jobs by their placement employers.
The average salary for a 12-month paid placement is £19,800 for students in the Faculty of Business and Law. It could be more or less than this amount depending on your placement. You'll only pay a very small percentage of your tuition fee for this year.
Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.
Entry requirements for this course
Contact University of Portsmouth to find course entry requirements.
View all courses at University of Portsmouth