Digital Marketing (Degree Apprenticeship) University of Portsmouth

Overview

With technology reshaping marketing every day, digital marketing skills are in demand across industries — and need constant development to keep up with the sector. 

This course builds your digital marketing knowledge as you work for an employer, and prepares you to continue developing your skills after you graduate. You'll explore topics like marketing analytics, search marketing, user experience, marketing communications, digital content creation, and more, all of which you can apply immediately in your workplace. 

As a degree apprentice you'll be working for a company as you study, so you'll graduate with years of workplace experience in addition to your degree qualification. And with assessments that focus on applying your knowledge with real-life case studies and live-client projects, this degree gives you the skills and experience you'll need to progress your career and prepare for your future in the industry. 

When you study a degree apprenticeship, you make an agreement with the University and your employer. You employer pays your tuition fees so there is no fee cost to you as the apprentice, and you agree to spend at least 20% of your time at your job studying. 

You'll study mostly through online learning, with both pre-recorded and live sessions so your studying is flexible to suit you, and attend campus for three days per year in either Portsmouth or London depending on where you work. You'll attend one day at the start of each study block in September, January and April.

Accreditation

The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has approved BA (Hons) Digital Marketing (DA) at University of Portsmouth for exemptions on CIM qualifications.

In addition to graduating with a degree, students studying BA (Hons) Digital Marketing (DA) will be able to gain industry-recognised qualifications at an accelerated pace.

The University of Portsmouth has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements.

Find more about CIM’s Accredited Degree programme

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years of experience helping marketers reach the next level in their careers by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM-accredited course are eligible to sit a 2-hour online assessment to achieve the IDM Certificate in Digital and Data-Driven Marketing.

Entry requirements

112 -120 points from 3 A levels, or equivalent. Applicants with relevant work experience will also be considered.

All applicants will be required to complete a Skills Gap Analysis before completing an application form.

All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment.

Applicants aged 16-18 must have acceptable Level 2 qualifications in English and Maths, such as GCSE with grade C/4 or above or Functional Skills. If you do not have acceptable qualifications, you will be required to obtain this. Those aged 19 and over are only subject to these requirements if you or your employer choose for you to study towards English and Maths qualifications, which will be funded. Please note that you may still be required to evidence accepted Level 2 qualifications for the course, as part of academic assessment.