Digital Marketing (Full-time, part-time)
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | Full-time, Part-time | 1 - 2 years | September, January | find out | find out |
https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding
About Digital Marketing (Full-time, part-time), MA - at University of Portsmouth
Overview
Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.
You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects.
You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
By working with live clients and other students on, for example, your Marketing Agency Project, you'll develop and apply your technical and practical skills to industry problems.
You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.
Accreditation
The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Association to Advance Collegiate Schools of Business
The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.
Course Highlights
- Develop your marketing, social media and digital skills
- Specialise in specific areas of digital marketing
- Explore topics including big data, customer experience, social media, marketing ethics and sustainability
- Access opportunities to gain micro qualifications, such as Google Garage
- Use and analyse the same data as professionals in industry
- Kickstart or boost your marketing career
- Learn from academic staff with relevant experience in the field, including research and consultancy
- Draw on our extensive links with the industry and hear from guest speakers
- No exams, with assessments through presentations, assignments and projects
Careers and opportunities
Companies are always looking for business aware students with a good understanding of marketing and strong digital skills.
Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.
You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.
Graduates of this course have gone onto roles such as:
- Digital marketing
- Social media
- E-commerce
- Mobile advertising
Career outcomes shown are sourced from the latest available graduate outcome surveys. The data shows career outcomes at 15 months after graduation.
You could also decide to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next. You can even access specialist support from our Entrepreneurs in Residence.
You can attend employability events throughout the year to hear recruiters discuss what they look for in graduates and get advice on every aspect of getting a job after you graduate.
Entry requirements for this course
Contact University of Portsmouth to find course entry requirements.
View all courses at University of Portsmouth