Master of Business Administration/Master of Marketing and Digital Strategy University of Newcastle, Australia

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.

The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

Entry requirements

Entry into the Master of Business Administration/Master of Marketing will be available for applicants who have:

• Bachelor (Honours) Degree, or an equivalent or higher qualification; or
• Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or
• Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
• At least 7 years' organisational experience, including 2 years in a management position; or
• Successful completion of 75% (30 units) of one of the following UoN Faculty of Business and Law programs:
  • Graduate Certificate in Business Administration
  • Graduate Certificate in Applied Finance
  • Graduate Certificate in Human Resource Management
  • Graduate Certificate in Marketing
  • Graduate Certificate in Professional Accounting

Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.

All Applicants must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.