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University of Exeter logo
Award Attendance Study Duration Start Domestic fees International fees
MSc On-Campus Full-time 9 months September find out find out

Course overview

  • CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding
  • Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture
  • Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy
  • Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests
  • You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society

Entry requirements

A 2:2 Honours degree with 55% or above in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Pre-Masters programme for international students

The Graduate Diploma in Management run by the University of Exeter International Study Centre is a pre-Masters programme designed to enhance your subject knowledge, study skills and English ability. Successful completion of the Diploma (subject to achieving the specific grades of entry) gives students from overseas the skills needed for acceptance onto this Masters programme.

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Entry requirements for international students

Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2.

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