MSc in Data Science and AI for Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MSc | On-Campus | Full-time | 1 - 2 years | September | €14900 per year | find out |
1-year MSc track: 19,900€
2-year MSc track: 29,800€
About MSc in Data Science and AI for Marketing, MSc - at Audencia Business School
A professional approach that is highly sought after by employers! The MSc in Data Science and AI in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills.
The courses are structured around three dimensions:
- Methodologies: machine learning, deep learning, psychometrics, etc.
- Practical skills: programming in R and Python, use of XLstat, SPSS, etc.
- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc.
Throughout the course, you will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons.
Entry requirements
Contact Audencia Business School to find course entry requirements.
Why study at Audencia Business School
Audencia Business School is known for offering a high-quality education in business, with a global perspective. Here are some of the top reasons to study there:
- Triple Accreditation: Global recognition with AACSB, EQUIS, and AMBA accreditations.
- International Exposure: Strong global network and exchange opportunities.
- Industry Connections: Excellent ties with top companies for internships and job placement.
- Sustainability Focus: Emphasis on responsible business practices.
- Modern Campus: State-of-the-art facilities in Nantes, Paris and La-Roche-sur-Yon, France.
- Experienced Faculty: Experts blending theory with real-world insights.
- Career Support: Strong alumni network and career services.