Social Media and Digital Marketing University of Exeter

• Gain advanced knowledge and skills in digital marketing and social media management 
• Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO 
• Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
• Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis 
• Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries 

Entry requirements

We will consider applicants with a 2:2 Honours degree or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science* course - please see list below for details), history, politics, literature, philosophy.

We will also consider applicants with a degree in a non-related subject providing you have at least one year's experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications.

*Accepted social science subjects include:

• Anthropology
• Archaeology
• Area and Development Studies
• Criminology
• Demography
• Development Studies
• Economics
• Education
• Economic and Social History
• Environmental Planning
• Human Geography
• International Relations
• Law
• Linguistics
• Management and Business Studies
• Media and Communication Studies
• Philosophy
• Politics and International Studies
• Psychology
• Science and Technology Studies
• Social Policy
• Social Work
• Social Statistics, Methods, and Computing
• Socio Legal Studies
• Sociology

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Entry requirements for international students

Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2.