MA Advertising, Marketing and the Media University of Essex
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | find out | 12 month | find out | find out | find out |
Course overview
An interdisciplinary approach to study; you investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
There are a variety of topics to choose from, including contemporary marketing and management; developing brand cultures; concepts of advertising, marketing and management; recent developements from actor network theory on market devices and media and communications.
You will also be introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Entry requirements for this course
Contact University of Essex to find course entry requirements.
View foundation and pathway programmes to help you meet academic and language entry requirements.
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Foundation Courses
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This type of course often helps to bridge the academic gap and help to prepare you for life studying abroad.
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