Digital Marketing University of Chichester

You will develop your employability and enhance your CV from day one, with a focus on the skills that employers want within this dynamic industry. Modules in social media marketing, campaign planning, customer insight and global marketing will prepare you for a number of digital marketing opportunities on graduation.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Entry requirements

As a general guide, for postgraduate study you'll need to hold the equivalent of a good honours degree (a 2:1 or 2:2 depending on the course) from a recognised university.

We also accept applications from students who have completed a 'top-up' degree at a UK university. If you hold a UK degree you don't need to provide an IELTS or other English language test certificate.

All students whose first language is not English should have met the minimum English language requirement before commencing your programme. For direct entry to MSc and MA taught programmes you can apply with a IELTS score of 6.5 (Cambridge English Scale score 176 to 184), with no element less than 6.0 (Cambridge English Scale score 169 to 175).