Marketing Management United International College (Beijing Normal University - Hong Kong Baptist University)

The general educational objectives of the programme are to enable students to benefit from a broad-based education as they pursue a business education with a specialisation in Marketing Management. Accordingly, students will be required to study a range of general education, business and marketing courses to achieve a balanced liberal arts and business education. This is consistent with UIC's mission of providing its students with a whole person education that prepares them for lifelong learning. Business courses focus on the knowledge and skills expected of today's business and business leaders and marketing management courses provide an emphasis in the major specialism.

This programme also helps develop students' marketing and strategic competencies, in preparing them to be competitive and proficient marketing professionals in the global environment. Students will learn important and up-to-date marketing knowledge, gain practical experience and sharpen their business acumen through various industry and academic activities.

Graduate and Career Prospects

In recent years, more than 60% of this programme's graduates received postgraduate study offers from universities including from many placed on the Top 100 QS World University Rankings. These universities include Columbia University, John Hopkins University, Boston University, King's College London, University College London, University of Warwick, University of Sydney, University of New South Wales, University of Queensland, Chinese University of Hong Kong, City University of Hong Kong, and many others. Graduates of this programme also developed careers in consumer marketing, business-to-business marketing, advertising, marketing research, public relations and digital marketing, in well-known organizations such as Huawei, L'Oreal, Wrigley's, Procter and Gamble, China Construction Bank, and Johnson & Johnson.

Entry requirements

1.Recruitment Requirements: UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China. UIC recruits international students who are foreign passport holders and above 18 years old. As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format: UIC is adopting rolling admission, first come first serve. International students can submit their application via below link before June 2023: https://p.uic.edu.cn/itraining/ido/login/index UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships: UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.