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Saunders College of Business at Rochester Institute of Technology (RIT) logo
Award Attendance Study Duration Start Domestic fees International fees
BSc On-Campus Full-time 4 years September, February, June 38024.00 year per $38024.00 year per
Course fee notes

See our website for full course costs, including tuition fees, activity fees and costs of rent and board.

Course overview

Our marketing major provides students with a solid understanding of business activities under the marketing umbrella - from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services. In addition students study business-consumer relationships from many angles including advertising, internet marketing, search engine analytics and buyer behavior. It is an exciting, dynamic field that has great impact on a firm's success.


Entry requirements for this course

Contact Saunders College of Business at Rochester Institute of Technology (RIT) to find course entry requirements.

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