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Saunders College of Business at Rochester Institute of Technology (RIT) logo
Award Attendance Study Duration Start Domestic fees International fees
BSc On-Campus Full-time 4 years September, February, June 38024.00 year per $38024.00 year per
Course fee notes

See our website for full course costs, including tuition fees, activity fees and costs of rent and board.

Course overview

Our marketing major provides students with a solid understanding of business activities under the marketing umbrella - from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services. In addition students study business-consumer relationships from many angles including advertising, internet marketing, search engine analytics and buyer behavior. It is an exciting, dynamic field that has great impact on a firm's success.


Entry requirements

Admission to RIT undergraduate business programs is granted to qualified applicants who show high potential for success. The RIT vision is to educate business school students to achieve personal and professional success over their lifetimes.

Minimum GPA and Exam Scores

Saunders does not specify a minimum test scores, as the entire application - including high school performance, TOEFL or IELTS score (international applicants only), SAT or ACT score, resume, and personal statement - is evaluated for admittance into Rochester Institute of Technology.

View all courses at Saunders College of Business at Rochester Institute of Technology (RIT)

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