About Marketing, MSc - at Queen Mary, University of London (QMUL)

This programme will provide you with a comprehensive knowledge of the working practices, theories and issues connected with the dynamic and increasingly important field of marketing and management in the global business arena. It will be attractive to both graduates and professionals who are interested in a career in marketing, or who wish to widen their knowledge and competencies in this field. The programme will identify processes of globalisation and their impact on multinational enterprises and national firms. It will compare strategies involved in international marketing, evaluate the use of brands and contrast different approaches to the study of marketing and their implications. You will gain an understanding of the nature of global brands and their centrality for sustainable relationships with major stakeholders and of the contribution of marketing to the success of international operations. You will also learn about the appropriateness of the use of qualitative and quantitative research methods for marketing. Course content Four modules are taken in each semester and a dissertation is then written for submission by the end of September. Core modules Brand Management Ethical Marketing International Marketing Communications International Strategy and Marketing Organisation Theory Research Methods for Business There is a wide range of Option Modules that may include: Finance for Development Innovation and Global Competition Multinationals and Global Business Organisational Consultancy Personnel Economics Qualitative Research Methods Quantitative Research Methods Strategic Games for Managers Second Semester Core Modules from other Business and Management Masters programmes. Assessment Assessment takes a number of different forms, including coursework essays, assignments and presentations, and examinations that take place in May or early June. Students must achieve an overall pass in order to progress to their dissertation which has to be submitted by the end of September and must also be passed for a degree to be awarded. Entry requirements A good upper-second class degree at undergraduate level or overseas equivalent. Students whose first language is not English must be able to demonstrate English language skills to a recognised standard of minimum IELTS 7.0 or equivalent: TOEFL (CBT) 237, TOEFL (written test) 580, Warwick English Language Test (WELT) BCC. Students who have an IELTS score of 6.5 or equivalent (including 6.5 for writing) will be accepted subject to their satisfactorily completing a pre-sessional English Language course run by the College. The cost of one module will be offset against fees for students who take up their Masters programme with the School of Business and Management.

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Entry requirements for this course

Contact Queen Mary, University of London (QMUL) to find course entry requirements.

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