Web Communication Murdoch University

Learn the essential practical, theoretical and technical skills necessary for digital communication. You'll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics.

Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You'll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.

Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.

Entry requirements

Minimum English Requirements

For admission into Murdoch you must be able to provide evidence of competency in the English language. This is usually achieved through one of the following:

• A scaled score of 50% or more in ATAR English, English Literature or English as a Second Language (or interstate equivalent).
• An Academic International English Language Testing System (IELTS) overall score of 6.0 (with no band below 6.0) or equivalent scores for the Pearson Test of English (PTE) Academic, TOEFL iBT or the Occupational English Test (OET).
• Successful completion of a University enabling course (e.g. OnTrack, FlexiTrack).
• A score of 140 or more in the Written English component of the STAT test
• Successful completion of either a Diploma (AQF Level 5 or higher) OR two University-level units (AQF Level 7 or higher).