Marketing Murdoch University

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

Entry requirements

Minimum English Requirements

For admission into Murdoch you must be able to provide evidence of competency in the English language. This is usually achieved through one of the following:

• A scaled score of 50% or more in ATAR English, English Literature or English as a Second Language (or interstate equivalent).
• An Academic International English Language Testing System (IELTS) overall score of 6.0 (with no band below 6.0) or equivalent scores for the Pearson Test of English (PTE) Academic, TOEFL iBT or the Occupational English Test (OET).
• Successful completion of a University enabling course (e.g. OnTrack, FlexiTrack).
• A score of 140 or more in the Written English component of the STAT test
• Successful completion of either a Diploma (AQF Level 5 or higher) OR two University-level units (AQF Level 7 or higher).