About Entrepreneurship & Tourism, MA - at MCI Management Center Innsbruck

The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.
Primary curriculum goals include:

• to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
• the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
• the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
• the development of key skills and competencies needed to lead family businesses in tourism;
• the development of a sound understanding and theory of market trends and their implications for international tourism;
• to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely

• Strategic Management & Tourism (held in German and English)
• Marketing Management & Tourism (held in English)

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Entry requirements for this course

Contact MCI Management Center Innsbruck to find course entry requirements.

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View all courses at MCI Management Center Innsbruck

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