Advertising and Branding Leeds Arts University

This course has been devised for practitioners looking to excel in brand management, creative direction, and digital strategy. With an emphasis on creativity, adaptability, and critical thinking skills the course will appeal to recent graduates, early career professionals and creative professionals seeking a collaborative environment across the disciplines of advertising, branding and communication design.

The course is designed to build expertise in creative advertising, consumer behaviours, digital marketing, and campaign planning, while fostering an understanding of emerging media trends.

With a curriculum built around the principles of creative problem-solving, students will develop skills in crafting brand narratives and designing impactful campaigns. The course emphasises the importance of flexibility, adaptability, and strategic insight, encouraging students to approach branding and advertising through the lens of problem-solving and innovation.

This course is ideal for practitioners aiming to develop their understanding of advertising, branding, marketing communications, and digital marketing, advancing its graduates careers in agencies, corporate brands, or freelancing.

Entry requirements

We will consider all international qualifications specific to your country or region that are equivalent to those below. At enrolment, you should normally have achieved one of the following:

• A-levels: 104-120 UCAS points including an art/design-related subject
• European Baccalaureate: 70%
• International Baccalaureate Diploma: Successful completion of the IB Diploma Programme with a minimum of 26 points or the equivalent of 104-120 UCAS tariff points, including an art/design-related subject
• BTEC Extended Diploma: DMM
• BTEC Diploma: DD
• UAL Extended Diploma: Merit
• UAL Foundation Diploma: Distinction
• An international qualification equivalent to the above – please check how your qualifications match our entry requirements by selecting your country on our Information for International Students page

We will consider students who do not have art/design as part of their main study but have a portfolio that demonstrates their potential to succeed.

You will also need:

• Evidence of your English Language ability equivalent to IELTS 5.5 with no component less than 5.5. Please see the English Language Requirements section below for details of accepted qualifications
• A short portfolio (examples of work)
• One reference to support your application from an academic teacher, tutor or counsellor