Marketing (Industry) Lancaster University

BSc Marketing (Industry) at Lancaster equips you with the knowledge and skills required for a successful career in an industry that shapes society and drives innovation.

You will gain an in-depth understanding of markets and consumers, as well as topics such as how influencers are changing the marketing landscape, the ethics behind collecting consumer data, how businesses can form strategic partnerships, and how to negotiate sustainable deals.

Why study Marketing at Lancaster University?

Lancaster University was the first UK university to establish a marketing department. We are one of the largest marketing departments in Europe, with a vibrant research culture and a rich alumni network that you can connect with. When you study Marketing at Lancaster, you will tackle critical questions, such as: Why do people buy a product? How do consumers make decisions? How are influencers changing the marketing landscape? You can choose to study topics including:

• Brand strategy

• Consumer behaviour

• Social media management

• Strategic marketing

• Market research

As a BSc Marketing student, you will be challenged to think critically and mindfully about marketing in relation to a range of topics, including the use of big data, the treatment of supplier networks, over-consumption, and negotiation strategies during turbulent times.

You will work on a live client project, which will help to prepare you for life as a professional marketer. These projects strengthen your market research abilities and allow you to apply theoretical knowledge in the real world. Previous projects have been with companies including the MOBO Awards, Saatchi & Saatchi, Tesco, and Lake District Tourism, as well as numerous small and medium-sized enterprises (SMEs) and charities.

Open doors with your industry experience

On this course, you spend your third year on placement in industry, giving you the chance to gain work experience and become more employable. Research shows that students who complete work placements are employed more quickly when they graduate than students who don't go on placement. Course fees for your placement year are only 20% of the standard course fee. Discover how we support students in finding a placement

Entry requirements

These are the typical grades that you will need to study this course. This section will tell you whether you need qualifications in specific subjects, what our English language requirements are, and if there are any extra requirements such as attending an interview or submitting a portfolio.

A levels

ABB

Access to HE Diploma

30 Level 3 credits at Distinction plus 15 Level 3 credits at Merit

Advanced Skills Baccalaureate Wales

We accept the Advanced Skills Baccalaureate Wales in place of one A level, or equivalent qualification, as long as any subject requirements are met.

BTEC Extended Diploma

DDM

BTEC in combination with A levels

A level at grade B plus BTEC(s) at DD, or A levels at grade BB plus BTEC at D

International Baccalaureate

32 points overall with 16 points from the best 3 HL subjects

Scottish Highers and Advanced Highers

We are happy to admit applicants on the basis of five Highers, but where we require a specific subject at A level, we will typically require an Advanced Higher in that subject. If you do not meet the grade requirement through Highers alone, we will consider a combination of Highers and Advanced Highers in separate subjects. Please contact the Admissions team for more information.

T levels

Distinction overall

GCSE requirements

English Language grade 4/C.

We will also look at your overall GCSE profile when considering your application as a whole.

We do have flexibility when considering GCSE requirements. Go to our GCSE information for more details.

English language requirements

If English is not your first language, we require an IELTS score of 6.5 overall with at least 5.5 in each component for this programme. English language qualifications for undergraduate study.