About Business Management and Marketing, BA (Hons) - at Keele University

Emerge as one of tomorrow's talented marketeers or as a future business leader with our Business Management and Marketing BA. You'll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential. Course overview Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.

You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You'll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends. Practical, career-focused teaching and learning ensures that you can apply the theory you're learning to real-world scenarios that will build your expertise and confidence.

We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim?

To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You'll benefit from Keele Business School's strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways. Gain a competitive edge with our Professional and Academic Development Programme Option to undertake a work placement or entrepreneurship year Study abroad opportunities Study alongside innovative companies based in Keele Business School Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders For more details, please see the course page on the Keele website.

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Entry requirements for this course

Contact Keele University to find course entry requirements.

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