Marketing John Cabot University

Award	Attendance	Study	Duration	Start	Domestic fees	International fees
BA	On-Campus	Full-time	find out	find out	find out	find out

Course overview

The Bachelor of Arts in Marketing provides a comprehensive education in business and marketing. In keeping with the tradition of American business education, the program provides students from diverse cultural and educational backgrounds with a challenging business curriculum in the context of a dynamic learning environment.

We offer numerous merit-based Presidential Scholarships and need-based Assistance Grants.

BACHELOR OF ARTS IN MARKETING

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.

JCU Marketing students also have the opportunity to earn a Double Bachelors' Degree with Pace University (NYC), a leading AASCB-accredited business school located in the Financial District (near Wall Street) of New York City.

The final course of the marketing program is a capstone course in Strategic Marketing Management. This course is taken by students in their senior year to integrate the principles, concepts, and techniques developed in earlier core courses. In this course, students develop skills in diagnosing marketing problems, formulating and selecting strategic alternatives, and recognizing problems inherent to strategy implementation. The development of a comprehensive marketing plan is a major requirement of the course.