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Applied Artificial Intelligence in Marketing and e-Commerce IU International University of Applied Sciences

Award Attendance Study Duration Start Domestic fees International fees
MSc Online Online 12 months find out find out find out

Course overview

"AI is a transformative force in contemporary technology, showcasing immense potential for widespread application and integration. Its accessibility to various organisations and professionals across diverse sectors is a key factor in this disruption. Whether in marketing, healthcare, or any other industry, the prevalence of AI tools is steadily increasing, necessitating proficiency in their application within the professional sphere.

IU's Master's in Applied Artificial Intelligence in Marketing and E-Commerce degree programme equips you with the necessary AI knowledge to thrive in your field and become an essential part of your organisation. Through this programme, you will develop specialised skills aligning strategic approaches in both marketing and e-commerce, harnessing AI-powered analytics and insights to drive success."


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