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IED – Istituto Europeo di Design logo
Award Attendance Study Duration Start Domestic fees International fees
Summer School On-Campus Full-time 3 June find out €2600 in total

About Fashion Marketing, Summer School - at IED – Istituto Europeo di Design

A general overview of marketing and an introduction to the Italian fashion industry.

The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience.

During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy.


Entry requirements for this course

Contact IED – Istituto Europeo di Design to find course entry requirements.


View all courses at IED – Istituto Europeo di Design

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