Fashion Marketing IED – Istituto Europeo di Design

Tell the story of a fashion product using a powerful marketing storytelling: you will learn how to understand consumer needs and connect with your target market. Come and find out all about this with our three-year Fashion Marketing Undergraduate Programme at IED Firenze

Making a good product into a successful one: the three-year Undergraduate Programme in Fashion Marketing at IED Firenze will get you into the heart of fashion, probably the most creative and challenging market sector in our society today. We will go through it together, in a way to understand how innovative marketing and communication strategies can really make the difference in a fashion project.

This programme has been developed to meet the growing demands of a dynamic international market. We want to prepare future professionals who can cover a whole variety of roles, driven by modern thinking, strategic vision and cross-sector experience and knowledge.

While here, you will learn how to carry out market research, collect information, analyse data, create brand identity and market placement. You will also understand what kind of communication tools, distribution strategy and interaction with consumers, media and PR should be developed as a result. And your focus will always be on the latest trends and evolutions in terms of style and inspiration.

Entry requirements for this course

Contact IED – Istituto Europeo di Design to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.