About Fashion Brand Management, Summer School - at IED – Istituto Europeo di Design

The course examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product.

The Summer course in Fashion Brand Management examines the relationship between art, culture, marketing and branding, target and communication to gain a deeper understanding of the concept of strategy and the importance of a product that is not only of high quality, but also authentic and perceived well. The purpose of this course is to provide students with an understanding of the relationship between the concept of brand, its identity, and communication tools through a combination of fashion culture and an economic analysis of the fashion system.

The students will deeply understand the fashion processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability.

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Entry requirements for this course

Contact IED – Istituto Europeo di Design to find course entry requirements.

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View all courses at IED – Istituto Europeo di Design

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