Bachelor of Business Administration in Marketing IFM Business School

Drive Business Success.

This program equips you with strategic marketing skills, consumer insights, and creative expertise. You’ll master market analysis, branding, digital strategies, and campaign design, preparing for dynamic roles in advertising, brand management, and international marketing.

This industry-focused program prepares you for an exciting career, providing a strong foundation in business and management. The curriculum delivers a deep understanding of marketing’s role in an organization, essential practices, and the drivers of consumer behavior. You’ll explore the latest challenges, including sustainability, technological advancements, and emerging trends. You’ll develop the ability to analyze markets and competitions, design creative campaigns, create marketing plans, assess brands, negotiate, promote products, and craft strategies. Equipped with innovative skills and a forward-thinking approach, you’ll be ready to tackle challenges confidently.

This specialization prepares graduates for dynamic marketing roles in product management, advertising, communications, brand management, sales, and international marketing.

WHY CHOOSE THE IFM BACHELOR DEGREE?

• Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.
• Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.
• Gain broad knowledge, global perspectives, practical skills, and a success-driven mindset.
• Engage in real-world, hands-on learning activities that bring business concepts and tools to life.
• Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook.
• Graduate fully equipped to launch a successful career.

FACTS & FIGURES

• Triple-accredited, awarded, and top-ranked Business School
• Cutting-edge, business-driven curriculum designed with industry input
• Degree Awarded: Bachelor of Business Administration (BBA) – Specialization in Marketing
• Length: 3 years
• Courses: 41
• Class Size: 20 students (1:6 professor-to-student ratio)
• Language: Taught in English
• 2 intakes per year: October & March

https://ifm.ch/en/bachelor_bba_programs_geneva.html

Entry requirements for this course

Contact IFM Business School to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.