About Design & Product Management, Bachelor Degree - at FH Salzburg (Salzburg University of Applied Sciences)

An eye for aesthetics and a sense of functionality: nowadays, the requirements for modern design are tougher than ever. Art often finds itself harmonising design requirements and technical conditions, as well as the economic and ecological requirements of today's global world. The result: exceptional products that not only flatter the eye but also come with the utmost ease of use. In our Design & Product Management Bachelor's degree, you will learn how to bring all of these challenging points together and become a sought-after specialist.

Designers, product managers, marketing experts – they all deal with a product's ideal development process every day. When it comes to both design and standard product management, design aspects must be closely nested in between functional requirements, taking into account a sustainable circular economy. In our Bachelor's degree programme at Salzburg University of Applied Sciences, you will gain the most important skills necessary for a wide range of design professions.

You will learn to accompany your product from its initial conception through to production, and then on to market launch. You will also combine your creative skills with economic expertise in a targeted manner, and holistically complement your acquired skills in design, marketing, and technology with scientific, social, and practical skills.

Among others, you will learn more about:

• Business administration
• Market research
• Design theory and methodology
• Product management
• Crafting and woodwork/model making
• Graphics and image editing
• Material science
• CAD modelling
• Project management

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Entry requirements for this course

Contact FH Salzburg (Salzburg University of Applied Sciences) to find course entry requirements.

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