Bachelor of Commerce (Digital Marketing) Fanshawe College

Fanshawe's four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You'll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing. You'll help connect your future clients to the on-line world where any dream is possible, and on multiple media platforms. Careers in areas of digital marketing, general marketing, direct marketing, communications, product marketing, customer relationship management, market analysis, search engine marketing/optimization, web analytics or entrepreneurial pursuits await graduates. Available in a traditional in-class format with a September admission.

A requirement for graduation is the completion of a paid Co-operative Education work term. This process combines your studies with paid, related work experience. Fanshawe will be there to help you find the right business fit for your dream. You'll have access to consultants who will deliver classes, counsel and advise you as you move from the classroom, to the real business world.

Upon graduation you may be eligible to complete a Master's degree program at many other post-secondary institutions or complement your degree with a graduate certificate offered at Fanshawe College. Students currently enrolled in the Business-Marketing program diploma or the Business Administration-Marketing advanced diploma program may be eligible to receive advanced standing in this degree program.

You'll also be prepared to write certification exams within the digital marketing field upon graduation

Entry requirements

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

• A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements 
• Test of English as a Foreign Language (TOEFL) test with a minimum score of 560 for the paper-based test (PBT), or 84 for the Internet-based test (iBT), with test results within the last two years
• International English Language Testing System (IELTS) test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years
• Canadian Academic English Language (CAEL) test with an overall score of 70, with test results within the last two years 
• An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
• Fanshawe College ESL4/GAP5 students: Minimum grade of 75% in ESL4/GAP5 Level 10