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Overview of the university

Brand University of Applied Sciences – Where Brands Mean Business

Brand University of Applied Sciences is a private, state-recognized university located in Hamburg, Germany. Founded with the vision of exploring brands as strategic success factors in business, BUAS specializes in the fields of branding, marketing, communication, and design. Its mission is to educate the brand experts of tomorrow – professionals who think strategically, act creatively, and understand the power of branding in a globalized world.

The university offers Bachelor’s programmes in German, focusing on brand management, communication design, and media and marketing. These programmes combine academic theory with practical application and strong industry connections.

For international students and professionals, BUAS offers the Master’s programme in Brand Strategy, which is taught entirely in English. This programme is designed for graduates with backgrounds in business, marketing, communication, or design who aim to sharpen their strategic thinking and gain deeper expertise in international brand management. Students learn to build and manage brands with a long-term strategic perspective, preparing them for leadership roles in agencies, companies, or entrepreneurial ventures.

Classes are small and interactive, enabling close collaboration with professors and peers. Through real-world projects with business partners, guest lectures from industry professionals, and an international campus environment, students gain both theoretical knowledge and practical skills. The programme also offers the opportunity to engage in intercultural exchange and expand professional networks across borders.

Brand University is committed to combining academic excellence with creative thinking – equipping its graduates to create, manage, and lead brands that stand out in today’s fast-changing global markets.

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Programs and courses at Brand University of Applied Sciences